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The Benefits of Website Visitor Tracking Software You Should Know

A website visitor tracking software has never been more important than now. New businesses emerge every day and competitors come up with robust techniques to be ahead of the rest. Not to mention, new marketing trends emerge all the time. Businesses have no choice but to measure their website performance and determine whether they need to improve or not. One of the key techniques for monitoring the performance of a website is tracking its traffic using a software. Here are some of the major benefits of a website tracking software.

Computer Browser Gray Big A tracking software enables you to know the source of your traffic and conversions

You need to track key performance metrics to get the true picture of what is happening on your site. This means tracking the website’s traffic sources and conversions. A good website visitor tracking tool should show you the number of people who come to the site, their sources and those who convert to become customers. The tool analyzes the number of visitors that come to your site from different search engines, emails display advertisements.

Computer Browser Gray BigIt enables you to know the behavior of your site visitors

You can know the behavior of a site visitor with a tracking tool. This include the amount of time the visitor spent on the site, the specific pages he visited and the links he clicked. This information will help you to determine the places on your site that require improvements and those that are performing well. Some web analytics techniques can enable you to know the specific keywords the visitors typed on their search forms. You can then use this knowledge to focus more on these keywords.

Computer Browser Gray Big It helps you to come up with key performance indicators

All web analytics enable you to set up key performance indicators. This may include lead generation progress, revenue earned and the number of successful online sales. You can use this analysis to identify what is working and what is not. You can then come up with a good plan to expand what is working and replace the that is not.

Computer Browser Gray Big It allows you to optimize your marketing strategies

A website traffic tracking tool gives you a lot of information about customers who are converting and those who leave without taking a specific action. This information comes in handy when you want to optimize your marketing campaign. It gives you the right direction to take to improve the performance of your campaigns.

In summary, a website traffic tracking tool can help both small and large businesses to outperform others in marketing online. They can accurately identify their target audience, devise new ways to engage them constructively and entice them to convert. Most of the tracking tools are free. Find more information at Clickback and learn from the available resources.

Modification of GPS for Effective Use in Indoor Navigation

Since it was released for civilian use by the US government, Global Positioning System (GPS) has had a reputation as the most reliable navigation system in comparison to its Russian, European, Indian and Chinese alternatives. For a long time, however, its glory has been blemished by its poor performance in indoor navigation. The main weakness lies in the attenuation and scattering of GPS satellites signals by obstructive objects such as walls and roofs. The effort to modify the navigation system for efficient indoor localization is, therefore, great news.

GPS Repeaters and Modified Positioning

Although the limitations of GPS signal penetration into an enclosed environment are still valid, latest technological innovations have reduced their effect. They involve a combination of an indoor position system utilizing GPS repeaters and positioning algorithm which has been modified to serve the purpose of processing of GPS data captured on real time. Moreover, the addition of certain hardware to the building as well as an update of the software is essential in enhancing the reception of signals by the GPS receiver.

Amplification of Signals

Since the efficiency in the use of GPS for indoors navigation is greatly affected by the weakening of the signals by physical barriers, much of the remedy lies in strengthening them. In this quest, you need more than two sets of GPS repeaters together with independent GPS directional antennas in order to pick the signals from different areas in the sky. This allows the strengthening and retransmission of the signals from different satellites into a specific building.

No Hardware Addition to the GPS Receiver

The positioning system only utilizes GPS signals. Therefore, all that is required is the modification of the software working with a standard GPS receiver. There should be no change to the receiver’s hardware in term of additions. However, you will need to come up with a system that includes antennas and GPS repeaters as the main features.

Keep in mind that the modification of the system is much simpler than of those which require installation of infrastructure. For instance, a patent application calls for the use of amplifiers in addition to antennas to enable repetition of indoor GPS signals. On the other hand, this system calls for much emphasis on the reception of the GPS signals from different areas of the sky, their amplification and their retransmission into an indoor space.


The use of GPS in such areas as provision of services including medical assistance in emergency situations and management of traffic is forever rising in popularity. Although it has not been the greatest of choices when it comes to using it with indoor maps for indoor localization, a lot of research aimed at improving its efficiency is on-going. Admittedly, it is fairly complicated, but the strengthening of the signals picked from different parts of the sky and their retransmission into the enclosed environment is a great way of getting through the barriers to their efficient use.

The New Features Found On Microsoft Office 2010

Every few years, Microsoft releases a new version of their Office software package that includes key programs like Excel, Word and Outlook. The upgrade to Office 2010 Suites saw several big changes to the classic look and feel of the software. While a few changes were jarring to some users who were accustomed to older versions, many of them are now considered key features that will appear in future versions of Microsoft Office.

The Office Ribbon

Perhaps the most notable, and controversial, change is the addition the Ribbon. This new feature first appeared in Office 2007, but the 2010 version saw it expanded across all of the programs in the package. The Ribbon is a collection of buttons that represent common or important commands that users might need on a regular basis. This includes buttons for changing the font of text, adding highlights or changing the orientation of a paragraph.

Office 2010 saw an expansion of the Ribbon interface to allow users to customize their toolbars to match their individual needs. This resolved some of the complaints made by Office 2007 users, who were frustrated at the forced changes. Users can add the commands they use frequently to the Ribbon so they are always in reach.

Media Functionality

Bloggers and tutorial writers now have a much easier time capturing images in Office 2010 Suites thanks to a simpler screenshot function. The default Ribbon now includes a Screenshot button, which shows available images to choose from when pressed. Photo editing tools are now displayed automatically when an image is added to a document, so users can make adjustments quickly and move on.

Microsoft Word, Excel and Outlook also saw a big improvement in photo editing options compared to older versions of the software. Users can apply different filters and effects on pictures from within the application, so they don’t have to modify the image with a third-party program first. While this functionality isn’t as sophisticated as a complete photo editing program, it does have many of the basic tools needed for document creation.

Simultaneous Editing

Writers and editors that collaborate with colleagues to create document drafts have long been frustrated by the “file in use” error when another user has the document opened. Office 2010 alleviates this problem by allowing multiple users to access and change a document at the same time. The new suite also offers automatic synchronization of offline and networked documents.

Exploring Office 2010

There are tons of smaller features and upgrades in the Microsoft Office 2010 Suite, including a few notable ones for each program. Frequent Excel users may be interested in the new sparklines, which are tiny graphs depicting changes in data in connected cells. No matter what part of the suite you use most, you are sure to notice some new features and interface options in the latest version.

What You Can Do With Microsoft Windows 7

Microsoft Windows 7, released to the public in 2009, is one of Microsoft’s more recent client OS releases and remains one of their most popular choices among consumers due to its reliability, especially considering the drastic changes made with the releases of Windows 8, 8.1, and 10 – changes that many found confusing and unnecessary. It was released in six different versions, though only three are available for purchase through retail; Home Premium, Professional, Ultimate – with Home Premium and Professional being intended for home users, small business environments, and enthusiast users, respectively.

Despite its age, Windows 7 is still widely used in production environments due to its reliability, performance, and general improvements over both its predecessor, Windows Vista, and the versions that followed – traits that allow it maintain its position as one of the most used version of a Windows OS. One reason for this is that it is faithful to the things that made Windows XP such a beloved OS; the classic appearance, speed, and stability – features that were lost or distorted with the release of newer Windows 8, 8.1, and 10, largely due to these being bloated with unnecessary programs, proprietary (and often redundant) software, and attempting to integrate features to allow for tablet compatibility. Obviously, as seen with the release of Window 8 (much like Vista), this plan didn’t work out, leaving consumers confused and disappointed with the product.

This means that the purchase of Windows 7 Professional, or any client version of the OS, remains a viable alternative for the consumers, regardless of their needs. While newer versions are released, potentially with bugs or other issues that cause instability, it remains a solid choice for home use, or even in a business environment. In addition, it is a cheaper purchase than newer releases.

Finally, it is important to note that Windows 7 far from dead or obsolete. While Windows 8 or 10 are newer and have customer service and support options, that is still the case with Windows 7. With an end of life support set in 2020, official support for the OS will still be available for a few more years ensuring any potential frustration with the software can be easily resolved, to say nothing of the numerous resources available online for troubleshooting. Window 7 is simply an incredibly versatile OS; intuitive, reliable, and as powerful as its newer alternatives at less cost to the consumer. These alone make it a great decision to buy Windows 7.